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If You Build It, They Won't Come

If You Build It, They Won't Come

They built it. They launched it. Nobody came. A comic-book storyboard about what happens when a startup builds in silence — and why distribution was always the real work.

Jun 28, 2026 ·1 min read
TAM, SAM, SOM: A Market Sizing Guide for Engineers

TAM, SAM, SOM: A Market Sizing Guide for Engineers

TAM, SAM, and SOM explained for engineers: what each number actually means, why over-indexing on TAM loses investor credibility, and how to build a defensible SOM from real units.

Jun 15, 2026 ·10 min read